Carino Artisan Ice Cream – Social Media
Concept, Illustrator, Photography and Artwork
Carinos Artisan Ice Cream (luxury ice cream brand) social media projects in 2012. Art-directing and designing social media posts targetting "Foodies" aged 19-40 based in Colombo, who craved a sustainable and natural treat.
I devised storytelling techniques using Canvas as a recipe tool, that guided the consumer through recipes using ice cream. I was inspired by still lifes of Cezanne and Caravaggio to name but a few and formed still lifes using fresh ingredients and ice cream that I churned myself. I photographed the product in a DIY, controlled studio which I adapted with Photoshop and posted online, targeting areas and groups.
I devised storytelling techniques using Canvas as a recipe tool, that guided the consumer through recipes using ice cream. I was inspired by still lifes of Cezanne and Caravaggio to name but a few and formed still lifes using fresh ingredients and ice cream that I churned myself. I photographed the product in a DIY, controlled studio which I adapted with Photoshop and posted online, targeting areas and groups.
