Concept, Illustrations, Photography and Digital Artwork
I was approached by Carinos Artisan Ice Cream (luxury ice cream brand) to collaborate on numerous social media projects in 2012. Art-directing and designing social media posts targetting "Foodies" aged between 19-40 based in Colombo, who craved a sustainable and natural treat. I devised storytelling techniques using Canvas as a recipe tool, that guided the consumer through recipes using ice cream.
I was inspired by still lifes of Cezanne, Caravaggio to name but a few and formed still-lifes using fresh ingredients and ice cream that I churned myself. I photographed the product in a DIY, controlled studio which I then adapted with Photoshop and posted online, targetting areas and groups.