AMT Coffee – Christmas Campaign

2017 AMT Coffee, Christmas promotion, 'Win a trip to Paris'
Our aim was to produce a campaign to appear in Kiosks and on packaging in airports around the UK to reflect the holiday. We researched into travelling for the holiday season and produced a mood-board to create the overall feel. I looked at still life imagery by Caravaggio, various Christmas stories. The director of the company liked the colours and story of the Polarbear Express.
Therefore we created an illustration of a golden train ticket that featured on all Christmas packaging, as well as an illustration of a train travelling through a snowy village. This imagery wrapped around the box. These elements were transferred onto mincepie packaging, seasonal menu boards as well as other elements.
Mood board